MSc Marketing Management

The MSc Marketing Management course at Bournemouth University offers students an in-depth understanding of marketing strategy and management, as well as hands-on experience in developing models and implementation plans. Designed for both new graduates and those already working within the industry, this course is suitable for individuals looking to enhance their professional qualifications, increase their knowledge and improve their practical skills in marketing management.Course Content: The course content combines theory and practical elements, developing the necessary knowledge, skills, and experience required by today’s marketing managers. Besides, it inspires more commercially focused thinking, particularly in areas of international marketing, digital transformations, branding, and communications. Key Modules: The syllabus includes crucial modules such as: Principles of Marketing, Marketing Strategy & Management, Marketing Communications, International Marketing and Strategic Brand Management, and a final Master’s Project.Accreditations: The MSc Marketing Management course is accredited by The Chartered Institute of Marketing (CIM), offering direct entry to the CIM’s Professional Marketing Qualifications. The course also meets the requirements of the Chartered Institute of Public Relations (CIPR), ensuring that students graduate with exemptions from their professional qualifications.Future Careers: Upon completing the MSc Marketing Management course, graduates can excel in various roles, including Marketing Manager, Marketing Communications Specialist, Brand Manager, and Product Manager. They can find opportunities in industries such as advertising, digital marketing, as well as public relations and retail.For more information on this course, [please visit the official course page.](https://www.bournemouth.ac.uk/study/courses/msc-marketing-management)