MSc Marketing & User Experience

The MSc Marketing - User Experience course at Bournemouth University focuses on the psychological, corporate and contextual considerations of user experience. This dynamic, stimulating and creatively engaging course aims to explore digital marketing strategies, user psychology and user testing in a global environment.Course Content: Through this course, you will get the chance to understand the role of digital marketing in contemporary business, enhance your knowledge of theories and ideas around user experience, and gain skills to apply your knowledge through real-world projects and scenario learning.Key Modules: Some of the main modules you'll study include Digital Marketing & Social Media, User Experience Design (Psychology), Research Methods, User Testing, and a Master's Dissertation. These are designed to provide a comprehensive understanding of user-centric digital marketing grounds.Accreditations: This course has been accredited by the Institute of Data & Marketing (IDM) and the Chartered Institute of Marketing (CIM). Students have an opportunity to obtain additional qualification- IDM Certificate in Digital Marketing.Future Careers: On graduation, you will be prepared for a wide range of careers such as Digital Marketing Manager, Social Media Specialist, E-Commerce Manager, User Experience Manager, Digital Project Manager, Data Analyst, User Researcher, and Consultant.For more information on this course, please visit the [official course page.](https://www.bournemouth.ac.uk/study/courses/msc-marketing-user-experience)