The MSc Artificial Intelligence in Media course offered by Bournemouth University is a specialized postgraduate degree that trains students in the advancements of artificial intelligence (AI) and how it can impact the media sector. The course aims to help students become confident and knowledgeable in AI and its applications within the media industry.Course Content: Students will take part in a balanced curriculum that includes knowledge of AI, machine learning, data mining, and ethics, which are balanced with classes focused on consciousness, creativity, and culture in the media industry. Interactive workshops, field trips, guest lectures and other industry context learning units will enrich student learning experience. The unique blend of AI theory and media practice assists students to investigate, analyse and utilize AI in innovative ways in different media contexts. Key Modules: Some of the core units studied within this course include 'AI & Machine Learning', 'Understanding the Media Industry', 'Data Mining', 'Ethics & Legal Issues', 'Field Trips', 'AI in the Media Sector', 'EDI (Equality Diversity & Inclusion)' and 'Consciousness & Creativity'.Accreditations: The course is accredited by Bournemouth University and does not mention any specific professional industry accreditations.Future Careers: The completion of this course can lead to a variety of careers in the media industry with a special focus on AI. Graduates may gain roles in AI data analysis, AI strategy, AI journalism, AI producing and many other innovative roles linked with the use of AI in media.For more information on this course, please visit the official course page [here](https://www.bournemouth.ac.uk/study/courses/msc-artificial-intelligence-media).