MA Marketing Communications

The MA in Marketing Communications at Bournemouth University is a full-time postgraduate course that runs for one year and aims to equip students with the skills they need to thrive in a variety of marketing communications roles. The course focuses on building a strategic understanding of marketing communications that further enables students to deal with the changing global landscape.Course Content: During this course, you will learn and apply research methods and contemporary marketing theory to solve live industry challenges. The course comprises a blend of classroom learning and practical experience, including a consultancy project for an external business, workshops, guest speakers, and networking events.Key Modules: Key modules include Marketing Communications Essentials, Marketing Strategy & Decision, Cross Cultural Consumer Behavior, and Marketing Communications Final Project. Accreditations: This course is accredited by the Chartered Institute of Marketing. Future Careers: Graduates of the MA in Marketing Communications have gone on to work in a wide range of sectors worldwide at global advertising agencies, the third sector, or have started their own companies. Some of the roles include Marketing Managers, Marketing Consultants, Communications Managers, and Directors.For more information on this course, please visit the official course page.