BA (Hons) Marketing Communications with Digital Media

The BA (Hons) in Marketing Communications with Digital Media course offered by Bournemouth University integrates theories of marketing communication with the skills of digital media production. The course focuses on enabling students to deliver successful brand communications using multi-media channels in concert with improving their creative and analytical skills. Course Content: The course spans over three or four years, including a work placement year, and provides students with a balance between practical skills and theoretical insights to manage the intricate relationships between brand management, audience reception and the technological tools and platforms. The entire study period is divided into several units and assignments where students have to work on real client briefs in a 'live' scenario.Key Modules: The key units include Principles of Marketing, Introduction to Marketing Communications, Media & Society, Storytelling, Research for Marketing Communications, Professional Practice, Media Relations & Social Media Channels, Direct & Digital Marketing, Technological Cultures & Transformation, Managing Brand and Product Communications, to name a few.Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM). This ensures that the course provides the most current and relevant industry knowledge.Future Careers: On completion of this course, graduates can explore career opportunities in advertising, market research, marketing management, social media management, digital marketing, brand consulting and PR. They can work as marketing managers, brand managers, communications coordinators, social media planners, and in many more profiles. For more information on this course, please visit the official course page. [BA (Hons) in Marketing Communications with Digital Media](https://www.bournemouth.ac.uk/study/courses/ba-hons-marketing-communications-digital-media)