BA (Hons) Marketing Communications with Advertising

The BA (Hons) Marketing Communications with Advertising course at Bournemouth University is designed to equip students with the knowledge and skillsets necessary to excel in the field of marketing communications and advertising. This industrially relevant degree provides an understanding of the core theories, practices, and applications of marketing communications and the growth of digital, interactive, and integrated communication strategies.Course Content: The BA (Hons) Marketing Communications with Advertising course engages students in a broad range of marketing and advertising theories and practices. The curriculum includes elements of digital, interactive, and integrated communication strategies, skills growing in importance within the industry. Students leadership, entrepreneurship, teamwork, and creative thinking abilities are nurtured for application in real-life settings.Key Modules: Students will explore several key modules, including Concepts of Marketing Communications, Fundamentals of Marketing, Understanding Advertising, and The Media Business. The course also offers optional modules like Branding & Advertising Design, Media Strategy & Planning, and Digital Marketing Communications to allow students to specialize according to their interests.Accreditations: The course is accredited by the Chartered Institute of Marketing, the leading professional body for marketers worldwide, and successful completion provides direct entry onto the CIM's Chartered Postgraduate Diploma.Future Careers: Graduates of the BA (Hons) Marketing Communications with Advertising course potentially have wide-ranging career options. These include marketing executive, media planner, advertising account executive, digital marketing officer, public relations officer, and social media manager, among others.For more information on this course, please visit the official course page.