BA (Hons) Marketing Communications

The BA (Hons) Marketing Communications course at Bournemouth University is a three-year full-time course that aims to develop students' understanding and competence in the field of marketing communications. The course utilises industry experts, live briefs, agency visits, and industry-standard technologies to introduce the key concepts and skills within Marketing, Public Relations, Advertising, and Digital Communications. Course Content: This course covers the processes and tactics involved in marketing communications, from public relations, advertising, digital marketing, and consumer behavior. It incorporates elements like strategic planning, brand and corporate communications, and the application of theory to real-world business scenarios.Key Modules: Some of the key modules include Marketing & Society, Marketing Principles & Practice, Understanding Consumer Behaviour, 21st Century PR, Branding Principles & Practice, Communications Tactics & Skills, and Marketing Strategy & Planning.Accreditations: The BA (Hons) Marketing Communications degree is accredited by both the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM), which can give you the edge in the job market upon graduation.Future Careers: This course provides the groundwork for numerous career paths in marketing communications. These include roles in Advertising, PR, Direct and Interactive Marketing, Sales Promotion, Marketing and Media Agencies, or other roles within a range of businesses and not-for-profit organisations. For more information on this course, please visit the official course page.