MSc MArketing MAnagement

The Marketing Management MA/MSc program at the University of Westminster offers a comprehensive learning experience in the field of marketing. Throughout the course, students will be exposed to a variety of marketing management theories, as well as techniques and concepts. The program emphasizes identifying and solving complex marketing problems, enabling graduates to make a significant impact in their subsequent careers. Course Content: The course content includes a diverse range of subjects ranging from digital marketing to marketing communications. Students will learn about strategic marketing, consumer behavior, and marketing design and innovation. They will also have the opportunity to conduct real-world marketing research and work on a major project. Key Modules: This course comprises of a number of modules such as Fundamentals of Marketing Management, Business Application for Marketing, Marketing Communications, Digital Marketing, and Contemporary Issues in Marketing. It also includes a marketing project, which is a significant part of the program. Accreditations: The program is accredited by The Chartered Institute of Marketing (CIM), offering direct entry to the CIM’s Professional Postgraduate Diploma, subject to module choice and successful completion of the MA/MSc Marketing Management.Future Careers: Graduates from this program can expect to find a broad range of career opportunities available to them. These include roles in marketing management, market research, brand management, service management and international marketing across a wide range of sectors.For more information on this course, please visit the official course page here.