MSc Digital MArketing MAnagement

The University of Westminster offers a full-time Digital Marketing Management MSc course beginning in September 2024. This course is designed for those with an interest in digital marketing in order to harness their skills, enhancing their capabilities in business practices, digital applications, and entrepreneurship.Course Content: This year-long course focuses on developing digital marketing understanding, service and product development and new business technology. The course delivers premier knowledge and skills in digital and social media marketing strategies, designing and evaluating digital marketing campaigns, web analytics and how to manage social media marketing platforms.Key Modules: The course covers key modules such as Essentials of Marketing, Digital Marketing and Social Media, Buyer Behaviour, E-Marketing and Social Media Campaign Management, Research Methods, and a Dissertation or Marketing Research Project.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM) and is also recognised by the Institute of Direct and Digital Marketing (IDM). Students studying this programme are eligible for exemptions from CIM and IDM diploma qualifications.Future Careers: Graduates are prepared for roles in marketing management, advertising, brand management, marketing research agencies, digital and social media marketing and public relations, as well as opportunities for further doctoral research.For more information on this course, please visit the official course page here.