BA (Hons.) MArketing MAnagement

The Marketing Management BA Honours course offered by the University of Westminster is a full-time undergraduate programme spanning over three years. The course is intended to provide students with a strong foundation in marketing management, with a focus on developing strategic thinking and practical skills.Course Content: The first two years of the course mainly focus on the fundamentals of Marketing Management, while the final year enables students to specialize in areas of interest. The students will learn how to apply marketing theory, perform a customer, competitor and internal analysis, identify marketing opportunities and evaluate their potential impact, manage marketing implementation and control, and develop key professional marketing skills.Key Modules: The course includes modules on the Principles of Marketing, Marketing Communications, Digital Marketing, Global Marketing Management, Strategic Brand Management, and more.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM) which provides students with exemptions from certain modules on CIM qualifications.Future Careers: This course prepares students for a wide range of careers in marketing, including marketing management, advertising, public relations, sales, and more. Graduates can also pursue further study in marketing or a related field.For more information on this course, please visit the official course page here.