BA (Hons.) MArketing Communications

The Marketing Communications BA Honours is a comprehensive degree program offered by the University of Westminster. This course aims to develop students' understanding of the role and importance of marketing communications in the business world and the wider social context. It offers a multidisciplinary approach to the subject, drawing on marketing, advertising, public relations, digital communications, psychology, sociology, and cultural studies knowledge bases.Course Content: The course includes a broad range of topics, such as Consumer Behaviour, Advertising & Promotion, Digital Marketing, and Public Relations. It is aimed at providing students with a critical understanding of the complexity and dynamism of the modern marketing communications environment and the skills necessary to manage these functions effectively.Key Modules: The key modules in the course include Marketing Principles, Introduction to Marketing Communications, Consumer Behaviour, Advertising and Promotion in Context, Professional Practice in Marketing Communications, Digital Marketing, and Public Relations in Context. Future Careers: Upon completion of the course, students can expect career opportunities in a variety of fields, including advertising, public relations, media planning, sales promotion, digital and social media communication, NGO marketing, and market research.For more information on this course, please visit the official course page.