BA (Hons.) International MArketing

The International Marketing BA Honours course offered by the University of Westminster is a full-time program that emphasizes on the global environment in which modern businesses operate. With a blend of academic and vocational study, it offers a broad understanding of the complex global environment, positioning students to thrive in international marketing careers.Course Content: This course combines the study of theories, concepts, practices and techniques of marketing in an international context. The program includes modules on Global Marketing, Marketing Communications, Global Marketing Strategy, and Digital Marketing.Key Modules: Key course modules consist of Principles of Marketing, Business Decision Making, Understanding People in Organisations, Global Marketing, Marketing Communications, Global Marketing Strategy, and Digital Marketing.Accreditations: The course is accredited by the Chartered Institute of Marketing, providing students with the opportunity to gain professional qualifications through the CIM Graduate Gateway.Future Careers: Graduates of this course embark on careers spanning across multinationals, export companies, consultancies, and more. The course aims to prepare students to become competent global marketing professionals and to take up roles such as Marketing Manager, Marketing Executive, Customer Relationship Manager, and Sales Manager.For more information on this course, please visit the official course page here.