BA (Hons.) Digital Media, Public Relations & Advertising

The Digital Media, Public Relations, and Advertising BA Honours is a full-time course provided by the University of Westminster. This three-year-long course is aimed at providing students with a well-rounded understanding of the rapidly evolving fields of digital media, public relations, and advertising within the media and communication industry.Course Content: Starting with core subjects that provide a broad understanding of digital media, public relations, and advertising, the course leads students towards complex and specialized subjects. Students gain practical experience as they progress, working on case studies, group projects, and individual research. The course also allows students to undertake internships and placements to apply their knowledge in real-world settings.Key Modules: Key subjects include Digital Media, Cultural Theories of Promotion, Media Communication and Society, and Principles of Advertising and PR. The final year allows students to choose specialized modules such as Media Campaigning and Promotional Culture, Digital Advertising, PR and Corporate Communication and Independent Project in Media, PR and Advertising.Accreditations: The course is fully accredited by the University of Westminster.Future Careers: After completing this course, students are prepared for a range of careers within the media and communication industry. Key employment sectors include Digital Promotion, Advertising Agencies, In-House PR and Communication roles, and Media Campaign Management. There is also an opportunity to advance into postgraduate studies.For more information on this course, please visit the official course page.