BA (Hons.) Digital MArketing

The Digital Marketing BA Honours course offered by the University of Westminster is a full-time degree program that equips students with valuable digital marketing strategies and skills. It focuses on modern marketing practices applicable in the rapidly evolving digital landscape and aims to develop academic knowledge, practical skills, and experience in the industry.Course Content: This program is structured to provide foundational knowledge of digital marketing and then delves deep into various aspects such as social media marketing, SEO, digital strategy, and analytics. Students will learn about the role of marketing in organizational strategy, digital platforms and environments, brand management, online consumer behavior, global and cultural challenges in marketing, and the ethical implications of marketing decisions.Key Modules: The first year of this program covers modules such as Introduction to Marketing, Contemporary Media, and Cultures of Consumption. The second year includes modules such as Digital Marketing Strategy, Search and Social Media Marketing, and Digital Analytics. The final year offers modules like Mobile Marketing and Social Media, Global Brand Strategy, and Marketing Ethics and Society.Accreditations: This course is accredited by the Chartered Institute of Marketing, the world's leading professional body for marketing internationally recognized across the globe.Future Careers: Upon completion of this course, students can choose from a wide range of careers in sectors such as digital marketing, social media marketing, content creation and management, search engine optimization, digital strategic planning, brand management, and more. Potential roles include Content Creator, Brand Manager, SEO Specialist, Social Media Marketer, and Digital Marketing Analyst among others.For more information on this course, please visit the official course page.