BA (Hons.) Business MAnagement (MArketing)

The Business Management and Marketing BA Honours course offered at the University of Westminster provides a robust understanding of the principles of business and marketing management. Through this course, students will cultivate proficient knowledge about the workings of markets, customer behaviour, and strategy. Course Content: This course provides a grounding in the major areas of business and marketing which prepares students to work in a number of different roles. The course incorporates a variety of marketing modules to ensure that students understand the dynamics of customer behaviour and acquire skills to build strategies to succeed in the market. It allows students to grasp the complexities of business management and develops innovative marketing professionals who can thrive in a globally competitive environment.Key Modules: The key modules in this course include Business in Context, Fundamentals of Marketing, Managing Organisations, and Understanding Consumer Behaviour. Other modules include Marketing Strategy and Planning, Digital Marketing, Business and Management Strategy and Business Professional Practice. Accreditations: This course is accredited by Chartered Management Institute (CMI).Future Careers: This course ensures students are equipped for diverse career paths. They can find opportunities in a wide range of industries such as retail, fashion, media, banking, public sector and organisations of all types and sizes. The course also encourages entrepreneurship and provides skills relevant for those who wish to start their own business. For more information on this course, please visit the official course page here.