MSc Marketing (International Marketing)

The MSc International Marketing course at the University of Brighton is designed for professionals looking to equip themselves with the global perspectives and analytical skills needed for a successful career in marketing. The program is ideal for those seeking advanced-level strategic planning and marketing expertise alongside strong business acumen.Course Content: The MSc International Marketing course curriculum mainly covers marketing strategy development, implementation and control, digital marketing communication, and contexts and applications. It also provides a comprehensive understanding of business strategies from a global perspective. Key Modules: The core modules covered in this program include International Marketing, Strategic Marketing, Marketing Across Cultures, Digital Marketing Communications, along with an option to choose one module from Data Driven Marketing, Project Management, Enterprise and Innovation, or Social and Not-for-Profit Marketing. Toward the end of the course, students will work on an individual research project or business case study.Accreditations: This program is accredited by the Chartered Institute of Marketing (CIM) ensuring professional relevance and the development of crucial marketing skills.Future Careers: Graduates from the MSc International Marketing course often take up roles in strategic management, marketing, advertising, digital marketing, PR, and communications. They have been employed by renowned companies like American Express, Bloomberg, and IBM.For more information on this course, please visit the official course page.