MSc Marketing (Digital Marketing)

The Marketing (Digital Marketing) (MSc, PGCert, PGDip) at the University of Brighton is a course designed to equip students with the knowledge, understanding, and skills needed to become a professional digital marketer. It provides specialist training and education in digital marketing, with an emphasis on developing an understanding of the key concepts, techniques, and practical skills required in the modern digital marketing sector.Course Content: The course content covers a broad range of areas in digital marketing including consumer behavior, digital marketing strategy, International Marketing, Client-based Digital Marketing Project, and International Marketing and many others. Students will also undertake a final project or dissertation which enables them to apply their knowledge into practice.Key Modules: Some of the primary modules covered in the course are Research Methods and Digital Marketing, Digital Marketing Strategy, Introduction to Marketing Concepts, Strategic Brand Management, International Marketing, and Integrated Marketing Communications.Accreditations: The Marketing (Digital Marketing) (MSc, PGCert, PGDip) course at the University of Brighton is accredited by the Chartered Institute of Marketing (CIM), which allows the students to also gain professional certifications alongside their academic degree. Furthermore, it is also accredited by the Institute of Data & Marketing (IDM), providing an opportunity for students to get a professional certification in Digital Marketing upon completion of the course.Future Careers: Graduates of this course go on to work in a wide range of careers such as marketing and digital marketing roles in both large and small to medium enterprises; some even run their own businesses. The course is also an excellent preparation for continuing your study at Mphil or PhD level or working as a professional researcher in marketing.For more information on this course, please visit the official course page here.