MSc Marketing (Branding & Communication)

Brighton University offers a unique course, Marketing, Branding and Communications MSc/PgCert/PgDip. This course has been designed to explore branding, marketing communications, advertising, PR, all in the context of both digital and international marketing. It also provides an opportunity to prepare for a career in marketing communications within a general marketing framework. Course Content: The course provides the knowledge and skills necessary to understand the theory of marketing, branding, and communications, and examines the ways in which these disciplines are interconnected and necessary to strategic marketing. It includes the study of market analysis, decision-making in marketing, and the strategic aspects of marketing. The course also covers a range of topics related to modern digital marketing and international business. Key Modules: The course is divided into several core modules such as Marketing Strategy, Digital Marketing, Social Media & SEO, Brand Management, Insight-led Brand Strategy, and International Marketing. Optional modules include Buyer Behaviour, Customer Relationship Marketing, Content Marketing and SEO, Social Marketing Principles, and Digital Marketing Methods.Accreditations: This course is fully accredited by the Chartered Institute of Marketing (CIM).Future Careers: Graduates from the course have gone on to work in roles such as Marketing Manager, Brand Manager, PR Consultancy, and other Communication roles. There is also the option to develop a marketing research-led career either in academia or industry. The skills developed through this course can be applied to roles globally, with a focus on creative problem-solving and decision-making skills as well as a deep understanding of strategic marketing, branding, and communications principles.For more information on this course, please visit the official course page.