MSc Marketing

The Marketing MSc course at the University of Brighton is a comprehensive study programme which offers students the opportunity to develop their understanding of marketing theory and application. Through a combination of practical and theoretical learning experiences, including live case studies and visiting speakers, students will build a robust foundation in marketing principles, strategies, and techniques.Course Content: This course focuses on the key themes and emerging issues in marketing. Students will gain a broader understanding of the role of marketing in organisational strategy and decision-making. The programme includes a major project or dissertation, where students can apply their learning to a business or marketing problem.Key Modules: The course comprises several modules including Marketing Strategy; International Marketing; Marketing Ethics and Society; Foundations of Scholarship and Research Methods for Marketing; and Marketing Dissertation or Marketing Project. Accreditations: The Marketing MSc course is accredited by the Chartered Institute of Marketing (CIM). As a member of the CIM, students can earn exemptions from several modules in the CIM qualifications.Future Careers: The course prepares students for a range of marketing roles in a variety of industries. Alumni have gone on to work in areas such as marketing management, market research, marketing communications and brand management. For more information on this course, please visit the official course page.