BSc (Hons.) Marketing Management

The Marketing Management BSc (Honours) course at the University of Brighton offers a comprehensive study of marketing in a practical and professional context. This course allows students to apply their knowledge in a real-world setting through compulsory work placements and marketing simulations.Course Content: The course provides an in-depth exploration of marketing principles, practices and theory. It involves understanding and managing relationships with customers, as well as the study of consumer psychology and the factors influencing buyer behaviour. The course also examines the role of marketing within the business context and the broader society, considering ethical and sustainability issues. Key Modules: Some of the key modules include Principles of Marketing, Understanding Markets and Customers, Managing Business Operations, Managing People, Marketing Research, Marketing Strategy, Digital Marketing, International Marketing, and Marketing Case studies.Accreditations: The course is accredited by the Chartered Institute of Marketing, the leading professional body for marketers worldwide. Future Careers: Graduates from this course can pursue careers in various areas within the marketing realm, including advertising and public relations, market research, sales and marketing management, digital marketing, and brand management. For more information on this course, please visit the official course page.