MSc Sport Management

The MSc in Sport Management at Coventry University is designed for students who aspire to occupy senior management positions within the sports industry. The course strives to develop strong skills in sports management whilst fostering knowledge and understanding in areas like marketing, finance, leadership, and entrepreneurship, among others. Course Content: The curriculum offers a broad understanding of the industry through a wide range of topics. These include: contemporary issues in sport, international sports marketing and sponsorship, international sport event management, as well as a final project which allows students to engage in an innovative exploration of a specific area of sport management. Key Modules: Modules integrated in the course include: International Sports Marketing and Sponsorship, Sports Operations Management, International Sports Event Management, Strategic Management and Leadership in Sport, and Entrepreneurship and Innovation in Sport. Accreditations: Whilst there is no direct accreditation associated with the program, the course has been built around the competencies of the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) to assure alignment with recognized industry standards. Future Careers: Graduates of this course may go on to work in various roles within the sports industry, such as sports development officers, sports marketing advisors, and operations managers. They can work in a variety of settings including sports clubs, sports federations, government bodies or private sports businesses. For more information on this course, please visit the official course page.