MSc International Fashion Marketing (London)

The International Fashion Marketing MSc at Coventry University London is designed to equip students with the necessary marketing management skills to thrive in the global fashion industry. The course seeks to blend creative thinking with strategic international business knowledge. It offers a balance of theory and practice, with a focus on real-world applications and international perspectives to help students understand the fashion industry's dynamics.Course Content: The programme is divided into three semesters comprising different modules. The first semester focuses on the strategic guideline of the fashion industry, global marketing strategy, and consumer behavior. The second semester shifts focus towards market research methodologies, international brand management, and international fashion marketing. The final semester is devoted to an independent project or dissertation.Key Modules: Key modules offered under this program include International Fashion Marketing, Consumer Behavior in Fashion, International Brand Management, Market Research in Fashion, and an Independent Project or a Dissertation. Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM). This provides students an opportunity to gain additional qualifications through the CIM Graduate Gateway scheme.Future Careers: Upon completion of this program, students can pursue opportunities in a range of roles including Fashion Marketing and Communication Managers, Fashion Buying Managers, and Marketing Researchers within fashion companies, consulting companies or agencies, amongst others.For more information on this course, please visit the official course page.