MSc Events and Experience Management

The Events and Experience Management MSc course offered by Coventry University focuses on the rapid growth of the international events industry. It aims to prepare students for managerial, policy-making, and operational roles within this dynamic and fast-paced industry. The course explores the relationship between the event and experience economy sectors, offering comprehensive knowledge of event policy, planning, management, finance, and methodologies.Course Content: The course offers a unique blend of theoretical and practical study methods. It encompasses both traditional teaching methods and hands-on experience within the events industry. Students will study key subjects such as Event Policy and Planning, Event Management and Practice, and Event Research Design and Methods, among others.Key Modules: Some of the main modules in the course include: International Event Policy, Planning and Management; Event Design Management and Experience; Digital Tech and Data Analytics for Events; and AR and VR Experiential Events.Accreditations: The course is accredited by the Institute of Hospitality (IoH), the global hospitality professional body. Graduates from the course will also enjoy free membership to the Institute of Data and Marketing (IDM).Future Careers: The course provides a pathway to a range of potential careers within the event management sector. This includes event organisation, event marketing, corporate event planning, festival coordination, corporate communication and promotion, and destination marketing.For more information on this course, please visit the official course page.