MSc Digital Marketing with Data Analytics (London)

The Digital Marketing with Data Analytics MSc course provided by Coventry University London intends to provide students with a robust understanding of the effect of digitalisation on business operations, especially in the modern marketing world. This program aims to cultivate critical marketing and data analytical skills required in today's digital-enabled marketing world.Course Content: Focused analytical techniques alongside the key principles of marketing, this course provokes students to deliver competently, and understand data-determined solutions as well as data systems. Curriculum includes the exploration of consumer behaviour, digital marketing, business analytics and decision-making, and strategic brand management. Leveraging data analytics to respond to the ever-evolving needs and wants of customers and firms' marketing strategy forms a significant part of the course.Key Modules: Predominantly includes Consumer Behaviour in the Digital World, Digital Marketing and Web Analytics, Quantitative Analysis, and Applied Business Project or Work Placement.Accreditations: Coventry University London is a member of the Chartered Association of Business Schools, and Coventry University holds Gold for Teaching Excellence Framework (TEF).Future Careers: This course prepares students for a range of careers including Digital Marketing Manager, Web Content Manager, Search Engine Optimization Manager, Data Analyst, Data Manager, Content Marketing Manager, Brand Manager, SEO Executive, and more.For more information on this course, please visit the official course page [here](https://www.coventry.ac.uk/london/course-structure/pg/digital-marketing-with-data-analytics-msc/).