MSc Digital Marketing Management

The Digital Marketing Management MSc at Coventry University is aimed at individuals seeking to advance their digital marketing skills with a focus on management techniques and strategies in the digital marketplace. The course combines a unique mix of strategic and analytical skills, enabling students to manage online consumer relationships and deal with key challenges and issues faced in digital and social media marketing.Course Content: The course provides a comprehensive understanding of developing and implementing digital marketing strategies, data analytics in marketing, digital advertising and communications, e-business models and strategy, and digital consumer engagement and experience. Students also get to learn research methods and complete a project module. Key Modules: This course features core modules such as Digital Marketing Strategy, Data Analysis for Marketing Decisions, Organisational Change and Management, Digital Consumer Behaviour, and Project. Accreditations: The course comes with accreditation by the Chartered Institute of Marketing (CIM), offering students access to numerous resources and networking opportunities.Future Careers: This course prepares students for a wide range of careers like Digital Marketing Manager, SEO Specialist, Content Marketing Manager, Digital Marketing Analyst, and Social Media Manager, among others. These roles can be pursued in both public and private sector establishments.For more information on this course, please visit the official course page.