Masters (Coursework)

<div style="font-family: Urbanist; font-size: 16px;">The Digital Marketing Management MSc at Coventry University is aimed at individuals seeking to advance their digital marketing skills with a focus on management techniques and strategies in the digital marketplace. The course combines a unique mix of strategic and analytical skills, enabling students to manage online consumer relationships and deal with key challenges and issues faced in digital and social media marketing.<br><br><strong>Course Content</strong>: The course provides a comprehensive understanding of developing and implementing digital marketing strategies, data analytics in marketing, digital advertising and communications, e-business models and strategy, and digital consumer engagement and experience. Students also get to learn research methods and complete a project module. <br><br><strong>Key Modules</strong>: This course features core modules such as Digital Marketing Strategy, Data Analysis for Marketing Decisions, Organisational Change and Management, Digital Consumer Behaviour, and Project. <br><br><strong>Accreditations</strong>: The course comes with accreditation by the Chartered Institute of Marketing (CIM), offering students access to numerous resources and networking opportunities.<br><br><strong>Future Careers</strong>: This course prepares students for a wide range of careers like Digital Marketing Manager, SEO Specialist, Content Marketing Manager, Digital Marketing Analyst, and Social Media Manager, among others. These roles can be pursued in both public and private sector establishments.<br><br>For more information on this course, please visit the <a href="https://www.coventry.ac.uk/course-structure/pg/fbl/digital-marketing-mgt-msc/" style="color: blue; text-decoration: underline;" target="_blank">official course page</a>.</div>

Business & Management

United Kingdom

Bachelors Degree

Masters (Research)

<p><strong>Discover Coventry University: A Hub of Innovation and Excellence</strong></p>
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<p>Situated in the heart of Coventry, England, Coventry University is a leading institution renowned for its commitment to academic excellence and student success. Established in 1992, Coventry University has rapidly gained recognition for its high-quality education, cutting-edge research, and strong industry connections.</p>
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<p>Coventry University offers a diverse range of undergraduate and postgraduate programs across various fields, including Engineering, Business, Health, and the Arts. The university&rsquo;s focus on employability ensures that students receive practical, hands-on experience through industry placements, internships, and collaborative projects with leading organizations.</p>
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<p>One of the standout features of Coventry University is its modern campus, equipped with state-of-the-art facilities. The university boasts advanced laboratories, creative studios, and dedicated research centers, providing students with the tools and resources needed to excel in their studies. The campus environment fosters innovation and collaboration, creating a dynamic learning atmosphere.</p>
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<p>In addition to academic excellence, Coventry University prioritizes student support and well-being. Comprehensive services, including career guidance, counseling, and academic support, are available to ensure students have a well-rounded and fulfilling university experience. The vibrant city of Coventry further enhances the student experience with its rich cultural scene, historic landmarks, and vibrant social life.</p>
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<p>Choosing Coventry University means joining a forward-thinking institution that is dedicated to nurturing talent, fostering innovation, and preparing students for success in their chosen careers. With its modern facilities, strong industry links, and commitment to student development, Coventry University is an excellent choice for those seeking a top-tier higher education experience.</p>
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Coventry University

MSc Digital Marketing Management

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<p class="h3 mbn"><strong><span style="font-size: 18pt;">Value</span></strong></p>
<p>&pound;2,500 scholarship for first year only</p>
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<p class="h3 mbn"><span style="font-size: 18pt;"><strong>Level of study</strong></span></p>
<p>Postgraduate full-time degrees. Excludes those in receipt of the&nbsp;<a title="EU Support Bursary" href="https://www.coventry.ac.uk/international-students-hub/apply-for-a-scholarship/eu-support-bursary/">EU Bursary</a></p>
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<p class="h3 mbn"><strong><span style="font-size: 18pt;">Deadline</span></strong></p>
<p>Students must be fully enrolled for our September or November 2025 intake at Coventry University or Coventry University London. The scholarship also extends to those that have applied by 30 June 2025 for our January 2026 intake.</p>
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<p class="h3 mbn"><strong><span style="font-size: 18pt;">Country/Region</span></strong></p>
<p>All countries excluding UK and EU</p>
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<p class="lead">All Coventry University and Coventry University London international students (excluding EU) can save &pound;2,500 on their course tuition fee starting in September or November 2025 with our Vice-Chancellor Postgraduate Scholarship. Our International Pathways Programme (IPP) and 100% online courses (Coventry University Online) are excluded from this award.</p>
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<h2>Award details and eligibility</h2>
<p>To be eligible, once an applicant has received a conditional offer and accepted their offer, on a full-time postgraduate taught course starting in September or November 2025, they must meet the following conditions:</p>
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<li>Applicants must be self-funded and paying international/overseas tuition fees.</li>
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<p>The total amount awarded for your first year will be deducted off your first year&rsquo;s tuition fee, final payment (or it will be deducted off your first payment where you are asked for your first year&rsquo;s full tuition fee, upfront). Details of your tuition fee payments due, will be outlined in your Confirmation of Acceptance for Studies (CAS).</p>
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<h2 class="mtn">How to apply</h2>
<p>There is no application process but to be eligible, the applicant&rsquo;s full CAS deposit will need to cleared within the University&rsquo;s accounts by the date specified within the offer letter, and go on to successfully enrol.</p>
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<h2>Terms and conditions</h2>
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<li>All scholarships and discounts will be applied after enrolment.</li>
<li>The scholarship/discount is only applicable for September or November 2025 entry. Those who submit an application for our January 2026 before 30 June 2025 are also eligible if they meet all required terms and conditions and successfully enrol for our January 2026 intake.</li>
<li>The scholarship/discount is only available to Coventry University and Coventry University London international applicants (excluding those eligible for our&nbsp;<a href="https://www.coventry.ac.uk/international-students-hub/apply-for-a-scholarship/eu-support-bursary/">EU Bursary</a>).</li>
<li>The scholarship/discount is only available for taught full-time postgraduate degrees.</li>
<li>The scholarship/discount will be awarded at the entire discretion of Coventry University.</li>
<li>The scholarship/discount is only available to self-funded students paying international/overseas tuition fees; sponsored students are not eligible.</li>
<li>This scholarship is not combinable with any other scholarship, bursary or discount including our&nbsp;<a href="https://www.coventry.ac.uk/study-at-coventry/postgraduate-study/fees-and-funding/funding-your-postgraduate-course/#alumni">Alumni Discount</a>.</li>
<li>The scholarship/discount outlined is not open to applicants to CU Coventry, CU Scarborough, CU London, Coventry University Wroclaw, or any of our 100% online courses (Coventry University Online) or to our International Pathways Programme.</li>
<li>The University's decision on the interpretation of eligibility criteria is final and there is no right of appeal. You must comply with all requests for additional information to establish your eligibility in the timeframes specified and you must provide any proof requested by the stated deadlines in your offer letter.</li>
<li>The University reserves the right to withdraw the discount from anyone who is found to have misled the University about any aspect of their eligibility and to seek repayment of any monies already paid by appropriate means.</li>
<li>There is no right of appeal against the University's decision in relation to your eligibility for the discount. You may make a complaint if you believe that you have not been considered for the discount because of a procedural error.</li>
<li>The University reserves the right to amend or withdraw the scholarship/discount at any time.</li>
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