MA Design Management

The Design and Management MA course at Coventry University is a postgraduate program developed to aid individuals cultivate and harness a strategic approach to managing designs, products, brands, and systems for the modern global industry. Spread over one year full-time or two years part-time, the course strives to enhance creativity, improve professionalism, and build leadership skills to tackle today's problems in a variety of sectors.Course Content: The course is divided into three semesters where students are engaged in diverse modules depending on their choice. In the first semester, students delve into Design Culture and Research, Strategic Product and Brand Development, and the Design Thinking Tool. In the second semester, they will study Design and Business Strategy, User Focused Design, and Professional Practice which consist of a work experience or a simulated consultancy experience. The final semester is the Master’s Project which allows for a deeper dive into research in the field of design and management.Key Modules: Some of the key modules include Design Culture and Research, User Focused Design, Professional Practice, Design and Business Strategy, Strategic Product and Brand Development, and the Design Thinking Tool.Future Careers: The course seeks to equip graduates with strategic design thinking and management skills, making them suitable for a variety of roles. These may include design strategist, brand manager, product manager, service designer, design researcher, project manager, design manager, design consultant, and operations manager. They can work in sectors such as manufacturing, services, design consultancy, marketing, branding, and public sector establishments.For more information on this course, please visit the official course page [here](https://www.coventry.ac.uk/course-structure/pg/fah/design-management-ma/).