MA Brand Management

The Brand Management MA at Coventry University is a postgraduate course that aims to equip students with the strategic understanding and research skills needed to become successful brand managers in the rapidly-growing global industry. The course is developed in conjunction with industry partners to provide cutting-edge insight into the contemporary challenges faced in brand development and promotions across international boundaries.Course Content: The curriculum covers the theory and practical aspects of brand management, including the understanding of brand heritage, development of brand identity, promotion, and measurement. It also includes hands-on experience in the form of group challenges and case studies to foster learning. Key Modules: The course comprises several modules including Promotional Culture; Branding, Identity and Reputation in Context; International Business Simulation; and the final project. Other modules such as Brand Heritage and Stewardship, Corporate Branding Strategy, and Brand Experience Management also provide relevant exposure.Future Careers: Upon completion, students can pursue careers in a wide range of sectors like marketing, advertising, public relations, or start their own businesses. The course provides a strong base for progressing into senior managerial roles. For more information on this course, please visit the official course page.