MA Advertising and Marketing

The Advertising and Marketing MA degree offered by Coventry University is designed to offer graduates an opportunity to delve deeper into the world of marketing and advertising. It aims to provide students with the necessary practical and theoretical knowledge to succeed in the fast-paced advertising and marketing industry. Course Content: The course provides a comprehensive understanding of advertising and marketing by focusing on strategic marketing planning, integrated marketing communications, research methodology, buyer behaviour, brand creation and more. It also encourages students to undertake independent research and industry-related projects. Key Modules: The course includes modules such as Advertising and Brand Creation, Media Buying and Planning, Global Marketing Strategy, Customer Acquisition and Retention, Strategic Marketing Planning, and Marketing Analytics. Research methods and a Postgraduate Major Project are also key aspects of the module.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM) and on successful completion of the MA Advertising and Marketing course, students can achieve CIM’s Professional Diploma in Marketing. Future Careers: Holding an MA in Advertising and Marketing can lead to a variety of potential career paths such as advertising account management, marketing management, brand management, customer service management, digital marketing, market research, media planning and buying, and public relations.For more information on this course, please visit the official [course page](https://www.coventry.ac.uk/course-structure/pg/fbl/advertising-and-marketing/).