BA (Hons.) Marketing

The Marketing BA (Hons) course at Coventry University focuses on meeting the growing demand for marketers with a thorough understanding of modern marketing techniques. The university's close ties with the Chartered Institute of Marketing (CIM) gives students the option to gain professional qualifications through the CIM Graduate Gateway scheme.Course Content: The course covers a wide variety of topics in marketing, including digital marketing strategies, consumer behaviour, and global marketing. In addition, students are given the chance to use professional software such as IBM's SPSS and NVivo qualitative data analysis software. Key Modules: Central modules include Principles of Marketing, Buyer Behaviour and Relationship Marketing, Digital and Social Media Marketing Strategy, and Marketing and Entrepreneurship. The course also includes a final year Marketing Dissertation module.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM), which means that students have the opportunity to gain professional qualifications alongside their degree through the CIM Graduate Gateway scheme.Future Careers: On completion of the course, students are equipped for careers in a wide range of sectors, including brand management, marketing consultancy, digital marketing, market research, advertising and sales. For more information on this course, please visit the official course page.