BA (Hons.) Business and Marketing

The Business and Marketing BA (Hons) is a full-time, three-year course offered by Coventry University. The program offers a balanced combination of business studies and marketing concepts, with a strong focus on project-based learning, a digital portfolio, and opportunities for internships, placements, and study abroad. Course Content: The course curriculum includes the study of marketing practices, digital business, marketing management, global professional development, and strategic brand management among various other topics. The program also covers soft skills of presentation, argumentation, and critical thinking.Key Modules: This course consists of modules like Essentials of Marketing, Academic & Professional Skills, Marketing 2020, Business Analytics, Business from a Global Perspective, and Corporate Entrepreneurship & Business Development, among others.Accreditations: It is accredited by the Chartered Institute of Marketing and upon successful completion, students can gain direct entry to the Institute’s Professional Postgraduate Diploma.Future Careers: On completion of the course, students can pursue a career in marketing, advertising, public relations, sales management or even becoming a business analyst or data analyst. Coventry University also offers support and advice to help build employability and prospects through the Talent Team.For more information on this course, please visit the official course page.