BA (Hons.) Advertising and Digital Marketing

The Advertising and Digital Marketing BA course at Coventry University is specially tailored to equip students with the necessary skills needed for a successful career in the evolving digital landscape. The course is designed to provide students with practical, hands-on experiences, widening their perspective on digital marketing methods and strategies.Course Content: The course covers a broad syllabus allowing the students to discover the interplay of traditional advertising methods and digital platforms. The curriculum focuses on social media strategy formation, understanding consumer behaviour, basics of brand management and graphic design theory. It also emphasises the importance of ethical marketing and practice.Key Modules: This course encompasses several significant modules such as 'Advertising and Brand Creation', 'Function in practice', 'Work experience in context'. It also includes the 'Strategic Marketing Planning', 'Final Year Project' and 'Creative Portfolio production'. These key modules are designed to further enhance the students understanding in various topics and scenarios related to digital marketing and advertising.Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM). Students with excellent academic records can acquire exemptions from certain modules of the CIM's Level 4 Certificate in Professional Digital Marketing.Future Careers: Upon completion of the course, students could potentially venture into career paths such as Social Media Manager, Marketing Executive, Brand Manager, Creative Director and Digital Strategist. Graduates will have the advantage of applying for various roles in the marketing sector with the practical knowledge and training provided during the course tenure.For more information on this course, please visit the official course page.