MSc Strategic Marketing Management

The Strategic Marketing Management MSc course offered by Aston University is designed to equip students with advanced knowledge and skills in strategic marketing. This course provides an essential understanding of the theoretical foundations of marketing alongside current marketing strategies, tools and techniques used within organisations. Course Content: The course covers key ingredients of marketing success including strategic analysis, marketing mix decisions, international market entry, digital marketing, branding and personal selling. Topics like social responsibility and the ethical implications of marketing decisions are also part of the course content. Key Modules: Students study a number of key modules including International Business Strategy, International Marketing Management, Marketing Strategy, Marketing Analytics, and Personal Selling and Sales Management. An intensive dissertation focusing on marketing practices and theories also forms a crucial component of the programme. Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM) and includes a pathway that can lead towards the CIM Professional Diploma in Marketing. Future Careers: By the end of the course, students will be ready to enter a variety of professions within the marketing field. These include Marketing Coordinator, International Marketing Manager, Brand Manager, Marketing Analyst, Sales Manager, Social Media Manager, among others. For more information on this course, please visit the official course page here.