MSc Strategic Digital Marketing

Strategic Digital Marketing MSc offered by Aston University is a full-time, one-year course that provides students with the skills and knowledge to manage strategic digital marketing campaigns. This course is designed to prepare students for a role in digital marketing management using the latest strategies and technologies.Course Content: This course introduces students to essential marketing concepts and digital marketing strategies. It covers areas such as data analytics to measure the effectiveness of digital marketing campaigns, digital marketing strategies which include social media marketing, search engine optimization, content marketing, and customer relationship management.Key Modules: Some of the key modules in this course include Marketing Management, Digital Marketing Strategy, Digital Advertising and Communication, and Customer Relationship Management. Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM), offering exemptions from their level 6 Diploma in Professional Marketing. Additionally, the course is dual awarded, with the student receiving the Level 7 Certificate in Strategic Marketing Leadership once they graduate which can aid in gaining chartered marketer status. Future Careers: This course will equip graduates with the vital skills and knowledge needed to manage digital marketing strategies in a business environment. Potential career paths include becoming a Digital Marketing Manager, Social Media Manager, Content Marketing Specialist, or SEO (Search Engine Optimization) Specialist.For more information on this course, please visit the official course page.