BSc (Hons) Psychology & Marketing

The BSc Psychology and Marketing course at Aston University is a three-year undergraduate program designed to develop a deep understanding of the human mind and behavior, alongside core marketing principles. The course focuses on equipping students with both scientific and commercial insights, essential for a wide range of potential career paths.Course Content: The integrated course encompasses psychological theories, research methods, and marketing practices. It delves into the biological and cognitive aspects of psychology, child development, and social psychology. Alongside this, students learn about market research, buyer behaviour, marketing strategies, and customer relationship management. A placement year in a business or health environment provides additional practical experience.Key Modules: Some of the major modules within this course are Cognitive and Biological Psychology, Developmental and Social Psychology, Professional Skills for Psychologists, Customer and Market Analysis, Integrated Marketing Communications, Marketing Management Strategy, and Relationship Marketing with Digital Technology. Accreditations: This course is accredited by the British Psychological Society (BPS). The BPS accreditation will provide students with the Graduate Basis for Chartered Membership, an essential step towards becoming a chartered psychologist.Future Careers: This course prepares students for a variety of careers spanning both recessional fields. Graduates could find job placements in a range of sectors such as marketing, sales, advertising, HR, education, health and clinical professions, management, research and more.For more information on this course, please visit the official course page here.