BSc (Hons) Marketing

The Marketing BSc course at Aston University is a three-year undergraduate program that helps students understand consumer behavior, marketing research, branding, and communications within a global context. The course is designed to enhance critical thinking, communication skills, and develop an in-depth understanding of strategic marketing.Course Content: The course aims to provide students with a firm understanding of the principles of marketing in all its forms. It covers modules that focus on areas like how to identify and understand customer needs, how to communicate effectively, and how to develop marketing strategies. In the third year of the course, students are provided with the opportunity to do a paid placement year which gives them hands-on experience in the industry.Key Modules: Some of the key modules in this course include Introduction to Marketing, Business Economics, Business Analytics, Marketing Strategy and Planning, Digital Marketing & Web Analytics, and Communication and Persuasion in Marketing. Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM) and includes modules that are designed to give students exemption from CIM professional marketing qualifications.Future Careers: The marketing BSc at Aston University prepares students for a wide range of marketing roles. Graduates from this course have gone on to work in various sectors such as Retail, Pharmaceuticals, Automotive, Fashion, and Information Technology. For more information on this course, please visit the official course page here.