MSc Digital Marketing

The Digital Marketing MSc course offered by Solent University provides students with the practical skills and insight needed in this rapidly evolving business sector. The course combines traditional marketing strategies with digital communication techniques, giving students the complete toolkit required for a career in digital marketing. Course Content: The course offers an in-depth investigation of principles inherent in marketing theory, strategic planning and marketing communications. It also covers the use of new technologies and social media platforms in creating a brand and accessing new customer bases.Key Modules: The core modules of the MSc Digital Marketing course include Digital Communications, Marketing Communications, Strategic Brand Management, Digital Experience Design, and Marketing Research Project.Accreditations: The course is recognized by the Chartered Institute of Marketing (CIM), with direct entry to the qualification for the CIM Certificate in Professional Marketing.Future Careers: Graduates from the Digital Marketing MSc, can explore career opportunities in a wide range of areas including digital marketing management, digital marketing consultancy, business development, as well as running your own digital marketing enterprise.For more information on this course, please visit the official course page.