BSc (Hons) Business Management with Marketing

The Business Management with Marketing BSc at Solent University is a full-time undergraduate degree program. The course is designed to equip students with both the practical skills and the theoretical knowledge to embark on a career in marketing or to enhance their current business management skills. This degree program offers a combination of marketing and business management theory, giving students a clear understanding of both disciplines and the chance to explore them in depth. Course Content: The course is divided into three levels and covers a range of topics. In the first level, students will gain an introduction to marketing and business management theories. In the second level, topics will focus on global business and consumer behaviour. The third level includes strategic marketing management and branding, as well as the chance to specialise with optional units in digital marketing or integrated marketing communications.Key Modules: Some of the key modules in this program include Global Economy, Strategic Marketing Management and Branding, Business Statistics, Global Business Cultures, and Market Intelligence.Accreditations: The course is recognised by the Chartered Institute of Marketing, the world's leading professional marketing body. Students have the opportunity to gain significant exemptions towards the Institute's professional qualifications.Future Careers: Graduates from this degree program can expect to start careers in a wide range of sectors including advertising, market research, direct marketing, public relations, customer relationship management and more.For more information on this course, please visit the official course page.