MSc International Marketing Strategy

International Marketing Strategy MSc is a full-time, one year postgraduate course offered by the University of Northampton. This course is designed to develop a comprehensive understanding of emerging themes and contemporary challenges faced by marketers operating in a global environment. The course aims to provide the students with both theoretical perspectives and practical applications in order to chart a successful career in international marketing.Course Content: The International Marketing Strategy MSc focuses on how global, digital, and social media marketing strategies are developed. It covers topics such as market entry strategies, digital marketing, brand management, international market research, consumer behavior, strategy and planning, and more.Key Modules: Some of the key modules included in this course are International Marketing Strategy and Planning, International Consumer Behaviour, Research Methods for Business, International Marketing Communications, Cross-cultural Negotiations-Sales Management and Personal Selling. Accreditations: It is worth mentioning that the University of Northampton is an Accredited CIM (Chartered Institute of Marketing) Graduate Gateway University. As such, the university offers the course modules from CIM Professional Qualifications and upon successful completion of the MSc International Marketing Strategy.Future Careers: Graduates from this course are well placed to find employment with multinational companies, non-governmental organizations, international agencies, public sector departments, and consultancies who have international operations.For more information on this course, please visit the official course page here.