BSc (Hons) Economics

The Advertising and Digital Marketing BA (Hons) course at the University of Northampton provides students with the knowledge and skills required for a successful career in the fast-paced world of digital marketing and advertising. This course is designed to inspire, innovate and engage, and allows students to keep pace with the rapidly changing digital marketing environment.Course Content: The course encompasses a wide range of relevant topics including brand awareness, consumer behaviour, digital marketing, advertising campaigns, and research methods. Students will learn how to create strategic digital marketing campaigns, measure and evaluate their success, and understand the importance of consumer behaviour in marketing and advertising. Key Modules: Key modules in this course include 'Advertising: Theories & Contexts', 'Digital Marketing Techniques', 'Consumer Behaviour', 'Brand Identity & Strategy', 'Promotional Culture: Marketing Communications', 'Advertising Campaign Management and Evaluation' among others. Accreditations: There isn't any provided accreditation information available for this course.Future Careers: This program prepares students for a variety of careers in marketing, advertising, PR, digital marketing, social media management, brand management, market research, sales among others. For more information on this course, please visit the official course page.