MSc Marketing with Festival & Event Management

The Marketing with Festival & Event Management MSc course offered by Edinburgh Napier University is intricately designed to combine essential marketing techniques with the burgeoning field of festival and event management. This robust course will teach students cutting-edge marketing strategies, while also equipping them with the knowledge and skills necessary to manage large-scale events and festivals successfully.Course Content: Throughout the duration of the course, students will gain a comprehensive understanding of topics such as Brand Management and Communications, Consumer Behaviour, Strategic Marketing, Festival and Event Management and Marketing Research. Alongside these core subjects, the programme also offers a range of optional modules for more specialised study. Key Modules: Some of the key modules incorporated within this course include Global Marketing, Festival & Event Tourism, Strategic Brand Management, and Marketing Communications. Additionally, students will undertake a Business Research Project in order to apply the theory and skills they have acquired in a real-world context. Accreditations: Upon successful completion of the course, students will receive a Master of Science (MSc) degree in Marketing with Festival & Event Management. Future Careers: Graduates of this course can expect a wide range of career prospects in sectors such as sales and marketing, event management, public relations, digital marketing, and tourism management. Notably, the course's emphasis on festival and event management opens up opportunities for roles specifically within this growing industry.For more information on this course, please visit the official course page [Marketing with Festival & Event Management MSc | Edinburgh Napier University](https://www.napier.ac.uk/courses/marketing-with-festival--event-management-msc-postgraduate-fulltime).