MSc Marketing With Digital Strategy

The MSc Marketing with Digital Strategy course is a full-time postgraduate program offered by Edinburgh Napier University. It aimed at professionals seeking in-depth knowledge in marketing strategies combined with critical digital skills. The course explores digital methods from both a strategic and tactical perspective while offering exposure to practical digital tools and techniques. Course Content: The curriculum covers modules on marketing strategy, customer analysis and relationship marketing, strategic brand management, data handling, and digital strategy application. Students also undertake a Professional Consultancy Project which provides them with practical experience by working on a live business project.Key Modules: The course consists of core modules which include International Business Event Management, Strategic Communication, Research Methods, Process Improvement, Strategic Brand Management, and Marketing Communications as a Business Process. Accreditations: The course is accredited by the Institute of Data and Marketing, offering students a professional pathway to enhance their credentials. Future Careers: The course prepares the students for a wide range of roles such as Marketing Manager, Digital Marketing Strategist, Brand Manager, Market Research Analyst, and more. Graduates can pursue roles within local and international companies, non-profit sector, and marketing agencies. For more information on this course, please visit the official course page.