MSc Marketing

The MSc Marketing course offered by Edinburgh Napier University is a full-time postgraduate program designed for individuals who aspire to excel in the field of marketing. This course equips students with the tools and expertise required to help plot a path to the top in the business world. Course Content: The programme is divided into three trimesters and includes the comprehensive study of marketing management, buyer behavior, international marketing, marketing leadership, sales management and global integrated marketing communications.Key Modules: Some of the core modules of the program are Marketing Management Perspectives, Business Skills for e-commerce, Sales Management, Buyer Behaviour and the Customer Journey, Digital Marketing and Communications, and the Dissertation.Accreditations: This course from Edinburgh Napier University is accredited by the Chartered Institute of Marketing (CIM).Future Careers: Upon completion of this course, students could look forward to roles such as Marketing Manager, Market Research Analyst, Brand Manager, Public Relations Manager, Marketing Consultant, and Sales Manager across various business sectors.For more information on this course, please visit the official course page.