MSc International Marketing with Tourism (Dual Degree)

The MSc International Marketing with Tourism (Dual Degree) postgraduate full-time course offered by Napier University is designed to equip students with the skills, tools, and techniques necessary to enter the world of international marketing, with a special focus on the tourism industry. The comprehensive curriculum combines both theoretical knowledge and practical application, offering a wealth of study options including interactive live projects, simulated business cases, and a trip to London’s world-renowned advertising district. Course Content: The course includes the study of social and ethical issues in consumption, cultural sensitivity in international marketing, quantifying risk in decision making and managing people and teams in the global tourism industry, among other areas. It also includes a research module and a live client consultancy project which aims at teaching students practical problem-solving skills.Key Modules: Notable course modules include International Business Event Management, Contemporary Consumers, Managing Business Events, Managing Heritage Tourism, and International Festival and Event Management.Accreditations: Not specified.Future Careers: Upon completion of this course, students are eligible for roles in various areas including tourism and events, business marketing, digital marketing, and the public sector.For more information on this course, please visit the [official course page.](https://www.napier.ac.uk/courses/msc-international-marketing-with-tourism-(dual-degree)-postgraduate-fulltime)