MSc International Marketing with Tourism

The MSc International Marketing with Tourism course at Edinburgh Napier University is a full-time postgraduate program designed to equip students with the knowledge and skills needed to excel in the global marketing field. It offers a comprehensive education in international marketing, with a specific focus on the tourism industry.Course Content: The course offers a strong foundation in marketing, including topics such as consumer behaviour, branding and communications, digital marketing, and market research while providing specialized knowledge in tourism marketing. The course sets a significant emphasis on cultivating a broader understanding of international markets and the global environment.Key Modules: Key modules in this course include International Business Event Management, Tourism and Marketing, International Marketing Communications, International Sales Management, Research Methods, and a Dissertation. It also includes an opportunity for students to take part in an International Marketing Consultancy project, providing real-world experience and the chance to apply their learning in a practical setting.Accreditations: The MSc International Marketing with Tourism course at Edinburgh Napier University is accredited by the Chartered Institute of Marketing (CIM). This accreditation ensures that course content is constantly updated to reflect the current industry standards and knowledge.Future Careers: Successful completion of this course can open doors to a range of employment opportunities. Graduates of this program could pursue careers in areas including tourism marketing and management, destination marketing, event marketing, and consultancy, among others. For more information on this course, please visit the official course page.