MSc International Marketing (Dual Degree)

The MSc International Marketing (Dual Degree) is a postgraduate full-time course offered by Edinburgh Napier University. This dynamic course is designed to broaden the knowledge and understanding of the complexity of social, cultural and economic factors influencing international marketing strategies. Course Content: The course delivers a rich blend of intellectual rigour and contemporary marketing research and strategy. This successful course has a practical and industry focus, preparing students to tackle contemporary marketing challenges, capture emerging trends and help to drive innovation. The content incorporates an emphasis on understanding and responding to global challenges that organisations are facing and equips students with the skills needed to contribute to the success of any organisation operating internationally. Key Modules: The key modules studied across the four semesters include International Business Dynamics, Strategic Marketing, Consumer Behaviour in a Global and Digital Age, and Marketing Communications- Evolving Theories and Practice. Other modules cover areas such as Digital Marketing, and all students have the opportunity to carry out a Business Research Project. Future Careers: After completion of this course, graduates will be well equipped for a career in international marketing. They can work in various fields like Brand Management, Digital Marketing, Marketing Services, Marketing Consultancy. 'For more information on this course, please visit the official course page-postgraduate-fulltime).'