MSc International Marketing

The MSc in International Marketing from Edinburgh Napier University is a full time program that aims to cultivate the marketing expertise required to operate effectively in the international business arena. The course offers a comprehensive overview of marketing on a worldwide scale and is designed to develop a strategic approach to marketing. Course Content: The course combines the principles of marketing with the practical skills required to succeed in a variety of marketing roles. It covers areas such as consumer behavior, competitive marketing strategy, and customer relationship marketing. The course also provides knowledge on global strategic marketing, marketing communications, and e-marketing. Key Modules: Some vital modules include International Business Event Management, International Business, Business Skills, Contemporary Consumers, Global Marketing, Contemporary Issues in Marketing, and many more. Accreditations: The Marketing course is accredited by the Chartered Institute of Marketing (CIM). Future Careers: After completing this course, graduates will be armed with the knowledge to pursue their careers in numerous sectors such as retail, fashion, food and drink, finance, tourism, and marketing agencies. They can work as marketing executives, digital marketers, marketing analysts, or PR managers.For more information on this course, please visit the official course page [here](https://www.napier.ac.uk/courses/msc-international-marketing-postgraduate-fulltime).