BA (Hons) Marketing With Digital Media

The BA (Hons) Marketing with Digital Media at Edinburgh Napier University is a full-time undergraduate course designed to equip students with a deep understanding of the changing world of marketing and digital media. This course engages students with contemporary marketing practices and offers comprehensive knowledge and skills in digital and social media marketing, brand management, and market analysis.Course Content: The course curriculum is blended with the latest in digital technology and marketing concepts. It covers the principles of marketing, business environments, consumer behaviour, and research methods in the first two years. In the third and fourth years, specialized modules in digital and social media marketing, web design for marketers, brand management, marketing communications, project management, strategic marketing planning, and a mandatory industry placement or consultancy project, take centre stage.Key Modules: Some of the key modules included in the curriculum are Principles of Marketing, Business Environments, Consumer Behaviour, Marketing Research, Services Marketing, International Marketing, Public Relations, Sales Management, Brand Management, and Marketing Strategy and Technology.Accreditations: This degree is accredited by the Chartered Institute of Marketing (CIM), and the course provides the maximum exemptions from the CIM Certificate in Professional Marketing and CIM Diploma in Professional Marketing.Future Careers: On completion of this course, students can pursue a career in digital marketing, brand management, market analysis, advertising, public relations, and other marketing-related professions.For more information on this course, please visit the official course page.