BA (Hons) Marketing Management

The BA (Hons) Marketing Management course at Edinburgh Napier University is a full-time undergraduate program designed to equip students with the expertise and know-how they need to take their place in the fast-paced, dynamic world of marketing. This course provides students with a robust understanding of the core principles of marketing, while integrating creativity, enterprise, and digital marketing skills.Course Content: Throughout the course, students will cover a wide range of marketing topics including branding, advertising, and digital marketing. They will learn how to identify consumer needs, how to communicate effectively, and how to develop marketing strategies. Aside from marketing modules, the students are also given the chance to select elective modules to diversify their knowledge.Key Modules: The degree comprises of several key modules including Business Management & Practice, Marketing: Principles & Practice, Business Research Methods & Skills, Contemporary Marketing Practice, Marketing Analytics, and the honours project which allows for specialization in an area of interest.Accreditations: This course is accredited by both Chartered Institute of Marketing (CIM) and Institute of Data & Marketing (IDM), giving students the opportunity to graduate with industry-recognized qualifications alongside their degree.Future Careers: This course prepares graduates for a range of careers in marketing such as advertising, sales, branding, digital marketing, market research, public relations, and others. Graduates also have a strong foundation to pursue further studies.For more information on this course, please visit the official course page.