BA (Hons) Intercultural Business Communication and Tourism Management

The BA (Hons) Intercultural Business Communication and Tourism Management course is an undergraduate, full-time program offered by Edinburgh Napier University. This course provides you with the necessary knowledge and skills to enter a graduate role in the global tourism industry. It combines the study of intercultural communication in a business context with the study of tourism management.Course Content: Students studying this course will gain a comprehensive understanding of diverse cultures, their customs, ideologies, and languages, shaping them into global professionals. Concepts of sustainable tourism, tourism impact, resource management, destination marketing, and services management also form a key part of the course content. Students are also exposed to international internships and study opportunities.Key Modules: The course comprises modules such as Business Relationships, Intercultural Communication, Professional Selling, Sustainable Tourism, Destination Branding, Adventure Tourism, Events and Festivals, Historical and Cultural Heritage, and Tourism Development.Accreditations: The program is supported by the United Nations World Tourism Organization (UNWTO) and the Tourism Management Institute (TMI).Future Careers: The degree could lead to several career options including roles in local and national government, international tourism bodies, tourism marketing agencies, international hotels, airlines, attractions and museums, business development, HR and recruitment, and tour operations.For more information on this course, please visit the official course page [here](https://www.napier.ac.uk/courses/ba-hons-intercultural-business-communication-and-tourism-management-undergraduate-fulltime).