BA (Hons) Intercultural Business Communication and Marketing Management

The BA (Hons) Intercultural Business Communication and Marketing Management course offered by Napier University is a full-time undergraduate program that provides students with multi-disciplinary skills. It equips students with the ability to address marketing and communication challenges that arise in today’s global business environment.Course Content: The program combines elements of marketing, business communication, and an understanding of intercultural contexts. It provides students with a strong foundation in marketing principles, alongside developing their understanding and skills in business communication. It also allows students access to a range of optional modules, enabling them to tailor their study to fit their career goals.Key Modules: Core modules include Marketing fundamentals, Intercultural business communication, Managing Business Performance, and Digital Marketing. Some optional modules include Corporate Events, Strategic Marketing Management, Global Marketing, and International Market Entry.Future Careers: Graduates of this program have a wide range of career opportunities in sectors such as international marketing, events management, public relations, international market research, and intercultural training. Some could also pursue a career in teaching, translation, and interpretation.For more information on this course, please visit the official course page.